How Agricultural Equipment Manufacturers Choose New Tech

The process of evolving to use new technologies, particularly in the field of agriculture, can be very complex. Essential Data has worked with a manufacturer of agricultural equipment who sought to incorporate the latest technologies into their products to make farms more efficient. The first step the client needed to take was navigating the market to see what types of technological solutions could help increase their efficiency. The second step – after acquiring these products – was to teach employees and end-users how to use these new technologies. The client needed to be confident that they were not only buying the proper materials for their farm but that they were also able to integrate these technologies into their operations without leaving behind their farmers and other employees with overly complex language.

Essential Data’s technical writing team was able to effectively create a solution for this agricultural equipment manufacturer. The technical writing team assigned one technical writer to first look through available technologies in the sector and translate the features and goals of the products into simpler, less technical language. Once the appropriate technologies were selected by the client, the technical writer created a highly visual operator’s manual that could be built into the sales brochure for the equipment. This operator’s manual provided detailed yet concise documentation of how to appropriately use the new technologies acquired by the client, thus allowing workers and farmers to see the full benefits of the technologies.

The result of Essential Data’s technical writing and documentation service was extremely positive. The client’s customers embraced the new technologies and found satisfaction in the fact they were easy to use and understand due to the superb documentation. The client has already seen an increase in sales as a result as a result of creating a more useful, technologically forward-thinking product. Without the presence of a technical writer, the agricultural equipment manufacturer likely would not have seen such a positive response to their product and may have lost valuable customers. Essential Data is proud to help businesses large and small increase their profits by offering technical writing and documentation services that make their products more accessible to users.