How Technical Writers Improve Cloud Computing Sales

A black background displaying a lightbulb inside of a cloud made out of chalk

The demand for cloud computing is at an all-time high. Small business owners and large enterprises that have invested in cloud services over the years have seen how it has improved how they operate their business. However, there are still companies that are apprehensive about what cloud solutions can do for them, mainly because they are unfamiliar with cloud-based technology. As a cloud provider, selling your services to new or existing customers may be difficult to do. This is where technical writers in cloud computing come in.

Technical writers with cloud computing experience can help develop cloud marketing strategies that clearly define and detail what a product is, how it works, its benefits, distribution, pricing, and more. It is ideal to have technical writers help with selling cloud services as they are known for addressing multiple audiences and recognizing their needs, which should make the task of pitching cloud ideas easy to do. Most importantly, technical writers are trained to explain complex concepts into digestible information. For those who do not know about the complexities of cloud-based technologies, it can be quite confusing. The help of a technical writer explaining ideas like the implementation of a multi-cloud strategy in clear plain language may increase business leads.

The challenge with selling cloud-based solutions is understanding exactly what it is when it is expressed in its technical form. For example, if I were to say your business needs SaaS collaboration, you may be confused because you are unaware of the three different types of cloud services there are. However, if I were to say you should use Slack or Microsoft teams to communicate software to help your departments share, create, and store data easily then you will have a better understanding of what I am suggesting. The key to selling cloud solutions is making sure consumers simply understand the technology in layman’s terms.

Although cloud computing has been around for a while, many still find it difficult to understand, especially as this technology is constantly changing. When you want to sell a cloud service, first you must understand the level of education or expertise your audience has of the technology that you are offering. Secondly, you must understand how your cloud solution will solve their problem. Furthermore, you must suggest a customized solution that will focus uniquely on the issues a business wants to address. Ensuring your consumers completely understand cloud technology and proving to them the value of cloud services for their business ultimately builds a trusting business relationship that can lead to lucrative sales.


As cloud-based technology continues to grow and evolve, successfully selling cloud solutions should be based on the collaboration with technical writers to help cloud providers identify the audience’s needs, clearly and concisely explain what the cloud services are and how they will address their specific needs. With the right language and the proper message, businesses can sell their cloud service with ease

How Technical Writers in Cloud Computing from EDC Help

For many, cloud computing is still difficult to understand, let alone explain. At EDC there are technical writers trained in cloud computing that can explain the concept of cloud-based technologies and provide the best practices selling cloud services that suit your needs. From proper documentation, marketing strategy plans, to cybersecurity, and more, EDC’s technical writers can ensure your brand is the future of the next cloud-based solution.

Whether you need a team of consultants to produce a complete line of documentation or a single technical writer for a brief project, Essential Data’s Engagement Manager will lead the project from start to finish. At Essential Data Corporation, the quality of our work is guaranteed. Contact us today to get started. (800) 221-0093 or

Written by Kimberly Jones


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